THE RULE OF 10: WORKDAY PRODUCTIVITY

Productivity is a personal decision to just act that must be consciously made and actively engaged every single day. Being productive is hard. Sometimes there truly are not enough hours...

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SMALL BUSINESS QUALITY POLICY

Developing a Quality Policy is central to the adoption of standards for delivery of a company’s services or products. Small business tends to neglect a very important part of growth...

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WHAT IS SALES PROMOTION?

Sales Promotion is a promotion marketing technique designed to generate measurable results for a product or service over a short period of time. Marketers create annual marketing plans that include...

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BLOOMING A BETTER BUSINESS WRITER

Business Writers are a corporate phenomenon that has been ignored long enough.  It’s time to shed light on their challenges and trials as working professionals and individuals. It’s time for...

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SMALL BUSINESS AND THE QUALITY CONUNDRUM

Small businesses must elevate “quality” in the delivery of products and services to create the customer loyalty that ensures long term success. Just like large businesses, small businesses are in...

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ABOUT THE AUTHOR

MARLA CURRIE IS A MARKETING AND ADVERTISING EXPERT WITH STRATEGY AND TACTICAL CONCEPTS HER BAILIWICK. SHE WRITES EXTENSIVELY ON BUSINESS TOPICS ESPECIALLY FOR SMALL BUSINESS.