Sales Promotion is a promotion marketing technique designed to generate measurable results for a product or service over a short period of time. Marketers create annual marketing plans that include...Read More
Professional business writers are a corporate phenomenon that have been ignored long enough. It’s time to shed light on their challenges and trials as working professionals and individuals. It’s time...Read More
Small businesses must elevate “quality” in the delivery of products and services to create the customer loyalty that ensures long term success. Just like large businesses, small businesses are in...Read More
ABOUT THE AUTHOR
MARLA CURRIE IS A MARKETING AND ADVERTISING EXPERT WITH STRATEGY AND TACTICAL CONCEPTS HER BAILIWICK. SHE WRITES EXTENSIVELY ON BUSINESS TOPICS ESPECIALLY FOR SMALL BUSINESS.