The Nobility of Failure

There is a certain nobility in Failure. It’s not acknowledged enough. To say there is nobility there at all is to suggest there is some value inherit in failing.  ...

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SMALL BUSINESS QUALITY POLICY

Developing a Quality Policy is central to the adoption of standards for delivery of a company’s services or products. Small business tends to neglect a very important part of growth...

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WHAT IS SALES PROMOTION?

Sales Promotion is a promotion marketing technique designed to generate measurable results for a product or service over a short period of time. Marketers create annual marketing plans that include...

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young man writing a business note

The Phenomenal Business Writer

Professional business writers are a corporate phenomenon that have been ignored long enough.  It’s time to shed light on their challenges and trials as working professionals and individuals. It’s time...

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ABOUT THE AUTHOR

MARLA CURRIE IS A MARKETING AND ADVERTISING EXPERT WITH STRATEGY AND TACTICAL CONCEPTS HER BAILIWICK. SHE WRITES EXTENSIVELY ON BUSINESS TOPICS ESPECIALLY FOR SMALL BUSINESS.